When it comes to online marketing, there are numerous options for businesses of all sizes and budgets. In fact, it is also possible to advertise your business online for free, and it is easy to do. Here is how to go about free online advertising for small business.
This is the simplest online free advertising avenue for your business. If you do not already have a few business pages running, you first need to create these pages. The most popular platforms to create a presence on include Facebook, Twitter, and Instagram. However, you can also use other sites such as Pinterest and LinkedIn to create an online presence for your business.
You can easily create a business account by linking your page URL to your Pinterest account. This way, you will get insights about the people using your page and also the content your audience is interested in. Pinterest has grown to become a platform where people go to for relevant information on different niches. Ensure you use visually enticing images for your page since Pinterest is an image-based platform.
Wikihow is a platform that allows users to learn how to do anything. People use this site to get information on different topics and to also pose their questions to the user audience. It is a useful site as far as free advertising goes. Ensure you post content that is useful and relevant to the audience. They will be more likely to turn into paying customers.
Online directories can be a great asset to your small business. Most consumers visit these directories in search of credible services or product providers. By listing your small business on these directories, you expose yourself to a larger target audience which will eventually boost the bottom line of your business. Some of the most common online directories include Google +local, Yelp, EZ local, Yellow and White pages, and Foursquare.
Blogs play a crucial role when it comes to driving traffic to your website. Any Toronto SEO agency will make use of blogs when they are promoting SEO for any company. This is because blogs are some of the fastest ways to reach an audience and attract more people to your site. Blog posts should incorporate the use of keywords and other SEO best practises to make them more visible to a wider audience. However, this is not the sole purpose of blogs. You need to provide quality content that solves an actual problem or answers a specific question that your audience is struggling with.
For most business owners, pitching their business ideas on their local publications seems intimidating. What most people do not know is that local content platform such as magazines, online publications and newspapers are always looking for fresh content to offer to their readers. Therefore, do not shy away from writing your informative piece and sending it to your local listing company for publication. You get free advertising if your post is picked for publication with the potential of reaching thousands of readers.
Today, customers have higher expectations on the delivery of good and services from small business than ever before. Here are the most common customer experience pain points and tips on how you can fix them.
Regardless of the size of your business, clients expect that you are an expert in your niche. They expect that you will give them accurate information whenever they call your business for advice. Sometimes, the customer service personnel will offer the wrong advice to your clients and this can harm your brand’s reputation. To solve this problem and prevent it from occurring again, you need to create a business culture where the customer service personnel do due diligence before offering solutions to clients. They need to consult with the supervisors or other employees on matters they are unsure of.
A large percentage of shopper abandonment online occurs because the client feels that they are unable to get a solution for a simple issue they encounter while shopping online. This is normally because the business has put in place hard to navigate customer service channels. The solution to this issue is to have several channels of communication through which clients can quickly get in touch with the business customer service team. For instance, you can include an instant messaging portal or telephone numbers that can be used to reach customer service.
One of the most common customer experience pain points is the failure for the customer service team to listen to the client. This can easily escalate a minor situation. To avoid this scenario, you can use different ways to collect information from clients. These methods include filling of information forms. This way, the customer service officer can call back the client with all the necessary information to facilitate a stress-free conversation.
Being rude to your clients is one of the easiest ways to hurt your business bottom line. No client wants to come to a business where they are treated rudely. To solve this pain point, every business should designate at least one customer service personnel to handle client calls. This individual needs to be trained on how to handle all types of clients and how to remain calm in hard confrontations with a client. They should also be solution oriented.
If you operate an online business, one factor you need to consider is how to price your delivery services. Some clients may be interested in buying goods or services from you but they find your delivery charges a bit high. If clients are complaining about your delivery charges, you can consider outsourcing the service as this may reduce the cost. There are a lot of delivery business services that can work with small businesses for mutual benefits.
Visit www.seovancouver.ca for more tips on how to deal with customer experience pain points.
Are you preparing to move house? There is usually a lot going on in your home on the moving day. You have movers crisscrossing the house carrying and packing stuff. The kids are running around both excited and nervous about what’s to come. You may also have friends over helping with the move. It can be a dizzying affair. There is a misconception that packing for a move always has to be a grueling task. There’s nothing further from the truth. With proper planning and preparation, it can actually turn into an enjoyable task for the whole family. Here how to go about preparing for a move.
In as much as you agreed on a time of arrival with the moving company, it is advisable that you wake up early enough and get yourself ready before they arrive. If you have kids, wake them up early enough as well. This way. You’ll have enough time to shower, have breakfast, and finalize with any packing that had not been done. The last thing you should allow is for your movers to wake you up.
It is important to charge your electronic devices before you start the moving process. You may need to use your laptop or mobile device to contact a service provider or your spouse. Having these devices go off during the move can cause a lot of inconveniences. Ensure all your electronics are within reach during the moving process.
When preparing to move house, one of the most important things you need to do is dress appropriately for the task at hand. Make sure to consider the weather when choosing clothing items. For example, you can dress warmly if it is in winter. Ensure you dress comfortably because there will be a lot of moving around.
When preparing for the moving day, it is important to pack a bag for your first night in your new house. The first-night bag includes a pair of pajamas, chargers for your electronic devices, toiletries, toothpaste, toothbrush, and a change of clothes. The moving day will probably be long and tedious, and thus, you will not be able to unpack and settle into your new home on the first night. An overnight bag makes it easy for you to have an easy first night and morning as you unpack and settle down.
You will also need to eat on the day of the move and the first night in your new home. Make a point of preparing meals for the moving day and the first night of the move. Making your own food will save you time and money that would have otherwise been used going to eat out on the first night as most people do. It also saves on the hustle of having to find a fast-food or restaurant near your new home.
It is important to know where all your important documents are at all times during the moving process. Also, pack your valuables in a private bag and take this bag with you as opposed to keeping them in the moving boxes. This way, you can be sure that they are safe.
Having a website and a tremendous amount of content on it is not enough. You must know the parameters that are influential in improving the ranking of your website and generating. There are certain mistakes that people often in their efforts to leverage SEO services to lift the rank of their website and attract traffic. You must realize these mistakes and take steps to overcome the same. The www.seotoronto.company realizes this issue and thus, shares with you the following 5 mistakes that must be avoided to improve the website design and SEO performance.
Google runs a check through several websites that share similar domains to find the traces of duplicate content. If you are a website owner, make sure that only genuine and plagiarism free content finds a place on your site. If you are a content writer, learn from the work of other writers rather than copying their content, spinning it, and posting on your destination site. Although there is no penalty for having duplicate content on a website, it affects SEO when it comes to finding a place in the topmost search engine results.
The meta description is more like the preview of the content. By going through the meta description, an internet user can decide whether the page should be visited or not. Meta description has very little influence on the ranking of the website, but it does affect page CTR. Hence, you should know in-depth knowledge about how to create a useful meta description.
Keywords have always been the most decisive factor in generating an SEO friendly content, but the job is not that easy. You cannot just come up with keywords and strew them across throughout your content. Place relevant keywords only. Ensure that the keywords placed fit their places. Do not stuff them up forcefully. It will affect the readability of the content and irate the reader.
Although there is no condition as to the minimum number of words that must be there in the content, having a good number of words always helps. Google usually picks up lengthy contents because they reflect in-depth research and knowledge. But, for the sake of creating content with a good word count, you should not put in any random or made up facts. The content must have relevant information only.
Internal and external links are provided in the content to provide the reader with all the relevant information about the content they are reading. It has been observed that a good number of such links end up showing some error where no content exists. It can be really disastrous for a website where a person comes to gain some knowledge, but when they follow any internal or external link, all they see is some error. It affects SEO ranking of the website.
So far, we have shared with you only the primary and most significant mistakes that are often made by many websites, and which take a toll on the SEO performance of these websites. In addition to these, there are many other parameters that demand attention to improve the ranking of a website. You must know the essential tips to improve your website design and SEP performance because only this way you will be able to generate the results you seek.