When it comes to online marketing, there are numerous options for businesses of all sizes and budgets. In fact, it is also possible to advertise your business online for free, and it is easy to do. Here is how to go about free online advertising for small business.
1. Using Social Media
This is the simplest online free advertising avenue for your business. If you do not already have a few business pages running, you first need to create these pages. The most popular platforms to create a presence on include Facebook, Twitter, and Instagram. However, you can also use other sites such as Pinterest and LinkedIn to create an online presence for your business.
You can easily create a business account by linking your page URL to your Pinterest account. This way, you will get insights about the people using your page and also the content your audience is interested in. Pinterest has grown to become a platform where people go to for relevant information on different niches. Ensure you use visually enticing images for your page since Pinterest is an image-based platform.
3. Using Wikihow
Wikihow is a platform that allows users to learn how to do anything. People use this site to get information on different topics and to also pose their questions to the user audience. It is a useful site as far as free advertising goes. Ensure you post content that is useful and relevant to the audience. They will be more likely to turn into paying customers.
4. Use Online Directories
Online directories can be a great asset to your small business. Most consumers visit these directories in search of credible services or product providers. By listing your small business on these directories, you expose yourself to a larger target audience which will eventually boost the bottom line of your business. Some of the most common online directories include Google +local, Yelp, EZ local, Yellow and White pages, and Foursquare.
5. Creating Blog Posts
Blogs play a crucial role when it comes to driving traffic to your website. Any Toronto SEO agency will make use of blogs when they are promoting SEO for any company. This is because blogs are some of the fastest ways to reach an audience and attract more people to your site. Blog posts should incorporate the use of keywords and other SEO best practises to make them more visible to a wider audience. However, this is not the sole purpose of blogs. You need to provide quality content that solves an actual problem or answers a specific question that your audience is struggling with.
6. Using the Local Press
For most business owners, pitching their business ideas on their local publications seems intimidating. What most people do not know is that local content platform such as magazines, online publications and newspapers are always looking for fresh content to offer to their readers. Therefore, do not shy away from writing your informative piece and sending it to your local listing company for publication. You get free advertising if your post is picked for publication with the potential of reaching thousands of readers.