Does web hosting affect SEO? The thing with SEO is that it’s the little details that matter. Your choice of host can affect your SEO efforts. But it’s usually the last thing people think about. The truth is, the size of your site and traffic level levels can affect your hosts service quality if they do not have the required capacity. Ideally, you need a host who delivers on-demand whatever resources are needed to run your website optimally. Here are some ways your choice of web host can affect your SEO rankings.
1. Site Speed
The speed with which your site loads is a Google ranking factor. While on its own it’s not sufficient to boost rankings on the SERPs, it can give you an edge over a sloppy competitor whose site is slow and buggy. Your web hosting company can affect your website’s loading speeds. This will leave your users staring at a blank screen for minutes at a time. This can increase bounce rates and as a result negatively affect how search engines view your page.
2. Data Loss
While no one really likes to think about losing their precious data, it does happen sometimes. It can be through a site hack, a data center catastrophe, or an unintended site data loss. This is why you need to do proper site backup. A good host will have backup systems in place to help you recover from any eventuality. Losing all your data could also mean losing the SEO rankings of your page. Recovering from this loss can take years depending on your niche. This is why you need to pick the best hosting for SEO when building a new website.
3. SSL Certificate
Is your website trustworthy? Trust is a big deal when it comes to SEO. One of the ways Google assesses trustworthiness is by looking for an SSL certificate. Having one means that the connection between your server and the user is encrypted. This allows for the exchange of information securely. You want to work with a host that provides SSL certificates to customers if you want to rank for your target keywords. Google has been using SSL certificates as a ranking factor since 2014.
It is impossible for a host to guarantee 100% uptimes. However, a good host should get close enough. If you have a host with excessive downtimes, it can affect your rankings. Downtimes increase bounce rates and affect user experience, both of which are used by search engines to determine the quality of your website. People will definitely avoid coming back to a website if it is down most of the time. Consequently, there is a strong correlation between web hosting and SEO.
5. Server Location and Performance
The physical location of the host’s servers can affect the performance of your website. This is only a factor if you’re using a dedicated server, shared, or VPS hosting. Cloud hosting plans are not affected by the location. The further your visitors are from the location of the servers the slower your website will load. This affects both user experience and SEO. Choose a SEO friendly web hosting provider with servers close to your target market. Make sure to talk to a SEO expert at www.seovancouver.ca before you set up your website.