5 Ways Your Choice of Web Host Affects SEO

Does web hosting affect SEO? The thing with SEO is that it’s the little details that matter. Your choice of host can affect your SEO efforts. But it’s usually the last thing people think about. The truth is, the size of your site and traffic level levels can affect your hosts service quality if they do not have the required capacity. Ideally, you need a host who delivers on-demand whatever resources are needed to run your website optimally. Here are some ways your choice of web host can affect your SEO rankings.

1.      Site Speed

Site Speed

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The speed with which your site loads is a Google ranking factor. While on its own it’s not sufficient to boost rankings on the SERPs, it can give you an edge over a sloppy competitor whose site is slow and buggy. Your web hosting company can affect your website’s loading speeds. This will leave your users staring at a blank screen for minutes at a time. This can increase bounce rates and as a result negatively affect how search engines view your page.

2.      Data Loss

data loss

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While no one really likes to think about losing their precious data, it does happen sometimes. It can be through a site hack, a data center catastrophe, or an unintended site data loss. This is why you need to do proper site backup. A good host will have backup systems in place to help you recover from any eventuality. Losing all your data could also mean losing the SEO rankings of your page. Recovering from this loss can take years depending on your niche.  This is why you need to pick the best hosting for SEO when building a new website.

3.      SSL Certificate

SSL Certificate

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Is your website trustworthy? Trust is a big deal when it comes to SEO. One of the ways Google assesses trustworthiness is by looking for an SSL certificate. Having one means that the connection between your server and the user is encrypted. This allows for the exchange of information securely. You want to work with a host that provides SSL certificates to customers if you want to rank for your target keywords. Google has been using SSL certificates as a ranking factor since 2014.

4.      Uptimes

Uptimes

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It is impossible for a host to guarantee 100% uptimes. However, a good host should get close enough. If you have a host with excessive downtimes, it can affect your rankings. Downtimes increase bounce rates and affect user experience, both of which are used by search engines to determine the quality of your website. People will definitely avoid coming back to a website if it is down most of the time. Consequently, there is a strong correlation between web hosting and SEO.

5.      Server Location and Performance

Server Location and Performance

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The physical location of the host’s servers can affect the performance of your website. This is only a factor if you’re using a dedicated server, shared, or VPS hosting. Cloud hosting plans are not affected by the location. The further your visitors are from the location of the servers the slower your website will load. This affects both user experience and SEO. Choose a SEO friendly web hosting provider with servers close to your target market. Make sure to talk to a SEO expert at www.seovancouver.ca before you set up your website.

 

  • Hiba A
  • November 29, 2018
  • 0

 5 Steps to Writing Kick-ass Blogs Posts for Your Audience

When you write for leisure, converting your thoughts into written word is easy. All it takes it a bit of thinking, organizing your words, and then typing them down. Writing for business is a whole different ball game. This is because your content needs to capture the imagination of your audience and keep them yearning for more. Want to know how to go about writing kick-ass blog posts for your business?  Here are some timely tips on how to write a blog that people will want to read.

1.     Work On a Catchy Title

Work On a Catchy Title

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Your title is the first thing your readers come across when looking for topics related to your niche. You need to ensure that it is catchy and enticing to the reader. Ideally, you need to think of a title after you have written your blog. This is because starting with a tile will limit your creativity. Therefore, first write your content and then think of the most appropriate title for the finished work.

2.     Start With an Outline

Start With an Outline

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Before you start writing, come up with a few ideas that will work as the outline of your article. You should have a rough idea what your paragraphs, titles, and topics should be. Scribble them down as they will work as your point of reference when writing the blog post. With an outline, you can have an idea of how your blog will look like after you’re done.

3.     Your Intro Should Be Inviting

Your Intro Should Be Inviting

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Just like the title, the first few lines of your blog are very important. They determine whether a reader goes ahead to read the rest of the blog or whether they abandon it. Make sure your intro can be understood and clearly outlines what your blog is about. Your first paragraph should be at least 60 words but avoid making it too long as this is essential in getting your audience interested.

4.     Use Subheadings

Use Subheadings

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The content marketing pros at www.seotoronto.company believe that people are more likely to read content with subheading to the end compared to a lump of text that has no subheadings. Actually, most people are not interested in reading an entire blog word for word. People scan through texts to find information that is helpful to them. Use subheading to make it easier for your audience to skim through your blog posts and retrieve the info they are interested in. Subheadings are also helpful in SEO. It can help your blog to rank well in search engine result pages.

5.     Space Your Work Properly

Space Your Work Properly

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No one wants to read a post that does not pay attention to simple rules of writing such as spacing, use of breaks and paragraphing. Therefore, as you learn how to write a blog, it is important for you to also take the time to learn about proper writing etiquette. The idea is to make the blog as easy to read as possible. People like to identify with good, readable content. Therefore, the only way to make people like your blog is by making it as easy to read as possible. Make your paragraphs short and to the point, ensure your lines are well spaced and use proper punctuation to give your blog a good flow.

  • Hiba A
  • November 20, 2018
  • 0

5 Mistakes in Your Website Design That Can Destroy Your SEO Efforts

Having a website and a tremendous amount of content on it is not enough. You must know the parameters that are influential in improving the ranking of your website and generating. There are certain mistakes that people often in their efforts to leverage SEO services to lift the rank of their website and attract traffic. You must realize these mistakes and take steps to overcome the same. The www.seotoronto.company realizes this issue and thus, shares with you the following 5 mistakes that must be avoided to improve the website design and SEO performance.

1. Copied Content

copied content

Google runs a check through several websites that share similar domains to find the traces of duplicate content. If you are a website owner, make sure that only genuine and plagiarism free content finds a place on your site. If you are a content writer, learn from the work of other writers rather than copying their content, spinning it, and posting on your destination site. Although there is no penalty for having duplicate content on a website, it affects SEO when it comes to finding a place in the topmost search engine results.

2. Missing Meta Description

2. Missing Meta Description

The meta description is more like the preview of the content. By going through the meta description, an internet user can decide whether the page should be visited or not. Meta description has very little influence on the ranking of the website, but it does affect page CTR. Hence, you should know in-depth knowledge about how to create a useful meta description.

3. Irrelevant Keywords

3. Irrelevant Keywords

Keywords have always been the most decisive factor in generating an SEO friendly content, but the job is not that easy. You cannot just come up with keywords and strew them across throughout your content. Place relevant keywords only. Ensure that the keywords placed fit their places. Do not stuff them up forcefully. It will affect the readability of the content and irate the reader.

4. Not Enough Words in the Content

4. Not Enough Words in the Content

Although there is no condition as to the minimum number of words that must be there in the content, having a good number of words always helps. Google usually picks up lengthy contents because they reflect in-depth research and knowledge. But, for the sake of creating content with a good word count, you should not put in any random or made up facts. The content must have relevant information only.

5. Broken Links

5. Broken Links

Internal and external links are provided in the content to provide the reader with all the relevant information about the content they are reading. It has been observed that a good number of such links end up showing some error where no content exists. It can be really disastrous for a website where a person comes to gain some knowledge, but when they follow any internal or external link, all they see is some error. It affects SEO ranking of the website.

Conclusion

So far, we have shared with you only the primary and most significant mistakes that are often made by many websites, and which take a toll on the SEO performance of these websites. In addition to these, there are many other parameters that demand attention to improve the ranking of a website. You must know the essential tips to improve your website design and SEP performance because only this way you will be able to generate the results you seek.

  • Judy Harris
  • October 23, 2018
  • 0