Having a website and a tremendous amount of content on it is not enough. You must know the parameters that are influential in improving the ranking of your website and generating. There are certain mistakes that people often in their efforts to leverage SEO services to lift the rank of their website and attract traffic. You must realize these mistakes and take steps to overcome the same. The toronto seo agency realizes this issue and thus, shares with you the following 5 mistakes that must be avoided to improve the website design and SEO performance.
1. Copied Content
Google runs a check through several websites that share similar domains to find the traces of duplicate content. If you are a website owner, make sure that only genuine and plagiarism free content finds a place on your site. If you are a content writer, learn from the work of other writers rather than copying their content, spinning it, and posting on your destination site. Although there is no penalty for having duplicate content on a website, it affects SEO when it comes to finding a place in the topmost search engine results.
2. Missing Meta Description
The meta description is more like the preview of the content. By going through the meta description, an internet user can decide whether the page should be visited or not. Meta description has very little influence on the ranking of the website, but it does affect page CTR. Hence, you should know in-depth knowledge about how to create a useful meta description.
3. Irrelevant Keywords
Keywords have always been the most decisive factor in generating an SEO friendly content, but the job is not that easy. You cannot just come up with keywords and strew them across throughout your content. Place relevant keywords only. Ensure that the keywords placed fit their places. Do not stuff them up forcefully. It will affect the readability of the content and irate the reader.
4. Not Enough Words in the Content
Although there is no condition as to the minimum number of words that must be there in the content, having a good number of words always helps. Google usually picks up lengthy contents because they reflect in-depth research and knowledge. But, for the sake of creating content with a good word count, you should not put in any random or made up facts. The content must have relevant information only.
5. Broken Links
Internal and external links are provided in the content to provide the reader with all the relevant information about the content they are reading. It has been observed that a good number of such links end up showing some error where no content exists. It can be really disastrous for a website where a person comes to gain some knowledge, but when they follow any internal or external link, all they see is some error. It affects SEO ranking of the website.
So far, we have shared with you only the primary and most significant mistakes that are often made by many websites, and which take a toll on the SEO performance of these websites. In addition to these, there are many other parameters that demand attention to improve the ranking of a website. You must know the essential tips to improve your website design and SEP performance because only this way you will be able to generate the results you seek.