5 Ways Your Choice of Web Host Affects SEO

Does web hosting affect SEO? The thing with SEO is that it’s the little details that matter. Your choice of host can affect your SEO efforts. But it’s usually the last thing people think about. The truth is, the size of your site and traffic level levels can affect your hosts service quality if they do not have the required capacity. Ideally, you need a host who delivers on-demand whatever resources are needed to run your website optimally. Here are some ways your choice of web host can affect your SEO rankings.

1.      Site Speed

Site Speed

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The speed with which your site loads is a Google ranking factor. While on its own it’s not sufficient to boost rankings on the SERPs, it can give you an edge over a sloppy competitor whose site is slow and buggy. Your web hosting company can affect your website’s loading speeds. This will leave your users staring at a blank screen for minutes at a time. This can increase bounce rates and as a result negatively affect how search engines view your page.

2.      Data Loss

data loss

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While no one really likes to think about losing their precious data, it does happen sometimes. It can be through a site hack, a data center catastrophe, or an unintended site data loss. This is why you need to do proper site backup. A good host will have backup systems in place to help you recover from any eventuality. Losing all your data could also mean losing the SEO rankings of your page. Recovering from this loss can take years depending on your niche.  This is why you need to pick the best hosting for SEO when building a new website.

3.      SSL Certificate

SSL Certificate

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Is your website trustworthy? Trust is a big deal when it comes to SEO. One of the ways Google assesses trustworthiness is by looking for an SSL certificate. Having one means that the connection between your server and the user is encrypted. This allows for the exchange of information securely. You want to work with a host that provides SSL certificates to customers if you want to rank for your target keywords. Google has been using SSL certificates as a ranking factor since 2014.

4.      Uptimes

Uptimes

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It is impossible for a host to guarantee 100% uptimes. However, a good host should get close enough. If you have a host with excessive downtimes, it can affect your rankings. Downtimes increase bounce rates and affect user experience, both of which are used by search engines to determine the quality of your website. People will definitely avoid coming back to a website if it is down most of the time. Consequently, there is a strong correlation between web hosting and SEO.

5.      Server Location and Performance

Server Location and Performance

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The physical location of the host’s servers can affect the performance of your website. This is only a factor if you’re using a dedicated server, shared, or VPS hosting. Cloud hosting plans are not affected by the location. The further your visitors are from the location of the servers the slower your website will load. This affects both user experience and SEO. Choose a SEO friendly web hosting provider with servers close to your target market. Make sure to talk to a SEO expert at www.seovancouver.ca before you set up your website.

 

  • Hiba A
  • November 29, 2018
  • 0

 5 Steps to Writing Kick-ass Blogs Posts for Your Audience

When you write for leisure, converting your thoughts into written word is easy. All it takes it a bit of thinking, organizing your words, and then typing them down. Writing for business is a whole different ball game. This is because your content needs to capture the imagination of your audience and keep them yearning for more. Want to know how to go about writing kick-ass blog posts for your business?  Here are some timely tips on how to write a blog that people will want to read.

1.     Work On a Catchy Title

Work On a Catchy Title

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Your title is the first thing your readers come across when looking for topics related to your niche. You need to ensure that it is catchy and enticing to the reader. Ideally, you need to think of a title after you have written your blog. This is because starting with a tile will limit your creativity. Therefore, first write your content and then think of the most appropriate title for the finished work.

2.     Start With an Outline

Start With an Outline

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Before you start writing, come up with a few ideas that will work as the outline of your article. You should have a rough idea what your paragraphs, titles, and topics should be. Scribble them down as they will work as your point of reference when writing the blog post. With an outline, you can have an idea of how your blog will look like after you’re done.

3.     Your Intro Should Be Inviting

Your Intro Should Be Inviting

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Just like the title, the first few lines of your blog are very important. They determine whether a reader goes ahead to read the rest of the blog or whether they abandon it. Make sure your intro can be understood and clearly outlines what your blog is about. Your first paragraph should be at least 60 words but avoid making it too long as this is essential in getting your audience interested.

4.     Use Subheadings

Use Subheadings

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The content marketing pros at www.seotoronto.company believe that people are more likely to read content with subheading to the end compared to a lump of text that has no subheadings. Actually, most people are not interested in reading an entire blog word for word. People scan through texts to find information that is helpful to them. Use subheading to make it easier for your audience to skim through your blog posts and retrieve the info they are interested in. Subheadings are also helpful in SEO. It can help your blog to rank well in search engine result pages.

5.     Space Your Work Properly

Space Your Work Properly

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No one wants to read a post that does not pay attention to simple rules of writing such as spacing, use of breaks and paragraphing. Therefore, as you learn how to write a blog, it is important for you to also take the time to learn about proper writing etiquette. The idea is to make the blog as easy to read as possible. People like to identify with good, readable content. Therefore, the only way to make people like your blog is by making it as easy to read as possible. Make your paragraphs short and to the point, ensure your lines are well spaced and use proper punctuation to give your blog a good flow.

  • Hiba A
  • November 20, 2018
  • 0

Reasons Why You Should Hire A Moving Agency With Integrated Storage Facility

There is no doubt in the fact that relocating to a new place is full of thrills. It also involves a lot of chaos at the same time. On one hand, moving seems exciting as you are going to explore a new place, know new people whereas, on the other hand, it brings tension, hassle and annoying behavior owing to the stress, it involves.

Hiring a moving agency is considered to be a great option in this aspect as you do not need to carry the troubles of lifting those heavy boxes, bulky goods, anymore. At present, it is recommended to choose moving agencies with the integrated storage facilities owing to a wide array of reasons which are enlisted below:

You do not need to worry about your belongings any more

You do not need to worry about your belongings any more

If you have not yet figured a place to live in and in no condition to stay put, you can refer to the moving Calgary movers with the integrated self-storage facility. You do not need to worry about your valuables as you opt for the services of these agencies. Your belongings will be at a safer place and you can continue your house hunt without being worried about your stuff by choosing the services of these companies.

You can procure the ultimate peace of mind

You can procure the ultimate peace of mind

One of the primary reasons why the moving companies with integrated storage facilities have become the prime choice of people is due to the fact that it offers the ultimate peace of mind. You can be ensured that your furniture and other valuables are at safe hands. These units are primarily designed for the storage of clothing, furniture, crucial documents as well as inventory.

Storage of all your belongings

Storage of all your belongings

If you do not have any place where you can keep your belongings for a certain period of time, opting for the services of the moving agencies with the integrated storage facilities are definitely the best option. You do not need to worry about the storage of your belongings as you will be able to keep them in the integrated storage facilities of the moving agencies.

The one-stop solution to all your relocation needs

The one-stop solution to all your relocation needs

Now is the era of self-storage. You will be able to find a wide array of moving companies that offer effective and quality solutions for different storage and moving needs at the least cut off from the pocket. The storage place will be capable of managing and figuring out different pieces of hard work as an integrated solution. Such moving companies with integrated storage facilities are regarded as the one stop solution to accomplish different types of relocation requirements.

If you are planning to move to a different place but have not found a suitable place to live in, you do not need to worry about your belongings anymore. Such moving companies have the proper place for the storage of your valuables in a safe and secure manner. Proper techniques are applied and prerequisite care is taken in order to ensure the safety of your valuables.

  • Judy Harris
  • November 18, 2018
  • 0

How to Promote Your Business Online For Free

When it comes to online marketing, there are numerous options for businesses of all sizes and budgets. In fact, it is also possible to advertise your business online for free, and it is easy to do. Here is how to go about free online advertising for small business.

1.      Using Social Media

Using Social Media

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This is the simplest online free advertising avenue for your business. If you do not already have a few business pages running, you first need to create these pages. The most popular platforms to create a presence on include Facebook, Twitter, and Instagram. However, you can also use other sites such as Pinterest and LinkedIn to create an online presence for your business.

2.      Pinterest

Pinterest

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You can easily create a business account by linking your page URL to your Pinterest account. This way, you will get insights about the people using your page and also the content your audience is interested in. Pinterest has grown to become a platform where people go to for relevant information on different niches. Ensure you use visually enticing images for your page since Pinterest is an image-based platform.

3.      Using Wikihow

Using Wikihow

Wikihow is a platform that allows users to learn how to do anything. People use this site to get information on different topics and to also pose their questions to the user audience. It is a useful site as far as free advertising goes. Ensure you post content that is useful and relevant to the audience. They will be more likely to turn into paying customers.

4.      Use Online Directories

Use Online Directories

Yelp

Online directories can be a great asset to your small business. Most consumers visit these directories in search of credible services or product providers. By listing your small business on these directories, you expose yourself to a larger target audience which will eventually boost the bottom line of your business. Some of the most common online directories include Google +local, Yelp, EZ local, Yellow and White pages, and Foursquare.

5.      Creating Blog Posts

Creating Blog Posts

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Blogs play a crucial role when it comes to driving traffic to your website. Any Toronto SEO agency will make use of blogs when they are promoting SEO for any company. This is because blogs are some of the fastest ways to reach an audience and attract more people to your site. Blog posts should incorporate the use of keywords and other SEO best practises to make them more visible to a wider audience. However, this is not the sole purpose of blogs. You need to provide quality content that solves an actual problem or answers a specific question that your audience is struggling with.

6.      Using the Local Press

Using the Local Press

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For most business owners, pitching their business ideas on their local publications seems intimidating. What most people do not know is that local content platform such as magazines, online publications and newspapers are always looking for fresh content to offer to their readers. Therefore, do not shy away from writing your informative piece and sending it to your local listing company for publication. You get free advertising if your post is picked for publication with the potential of reaching thousands of readers.

 

 

  • Hiba A
  • November 6, 2018
  • 0